First Principles
Find the weak assumption0
The Belief
“If something is expensive, it must be high quality”
A widely-held consumer instinct
Below sits the belief on 4 assumptions. One is actually wrong — break it and the belief collapses.
The Belief
“If something is expensive, it must be high quality”
A widely-held consumer instinct
Below sits the belief on 4 assumptions. One is actually wrong — break it and the belief collapses.